Come this time each year I find myself torn: do I hold onto summer as long as possible, or dive head first into the coming autumn? Despite this seasonal fashion war inside my head, the fact remains that there’s still a few weeks left of summer. Therefore, I will be showcasing my shoulders until the bitter end. And what better way to celebrate the sunniest season of all than with this Flora Sunflower Dress from Joanie Clothing.
Joanie’s motto, “pretty clothes for nostalgic souls” could not be more accurate. Based out of the U.K., this quirky clothing company was inspired by its creator’s great aunt Joanie, whose sense of style and fervor for life comes through with every piece they make. Joanie Clothing prides itself on creating modern takes on timeless pieces, while promoting self confidence in women of all shapes and sizes.
The Flora Sunflower Dress is no exception to their overall vintage aesthetic. It’s the perfect combination of a 1950s Summer Dress and the ever-so-popular New Look Dress, which you’ve undoubtedly read about on this blog.
The Summer Dress exposed more arm than ever before, bringing halter tops and sleeveless Shirt Dresses into the spotlight. The New Look Dress is the iconic 1950s frock that we all dream of: scooped necklines or bold collars, nipped waistlines and full skirts.
The Flora Sunflower Dress, however, grabs inspiration from the wrap top, a style found less often on New Look Dresses, but nonetheless appeared during that time. The deep neckline is extremely flattering and flawlessly transitions into a tight waist and full gathered skirt. The fabric, a gorgeous sunflower print with splashes of green leaves throughout, portrays the popularity of floral prints during the earlier half of the midcentury, and just so happens to showcase my favorite flower.
The Flora Sunflower Dress comes in sizes UK 8-22 and is definitely true to size, so be sure to check Joanie’s size chart. I’m wearing a UK 12, or a US M, and generally range between a UK 10-12. For reference, my measurements are 36″ bust and 28″ waist.
It is made from 100% polyester and is machine washable in warm water, but be sure to hang dry it. The fabric provides a bit of stretch, making it comfortable to wear throughout the day, and emits a slight shine in direct sunlight. And like any good dress, it has pockets!
This gorgeous dress is regularly priced at £40, but is currently on sale for £32 (or about $41 USD– what a steal!). Within the U.K. shipping is £4 or free with a purchase of £60 or more. Joanie also delivers internationally for £7 to Europe and £9 to the U.S with a delivery time of 3-12 days depending on your location.
Honestly, I’m floored by this dress: the design fits my every curve flawlessly and it makes me feel like a true 1950s glamour girl. If you’re just as smitten as I am, head on over to Joanie Clothing and snag this beauty before it’s gone. While you’re there, check out some of their other goodies and enjoy 20% off regularly priced items until Tuesday using the code OHMY20.
Floral Sunflower Dress c/o Joanie Clothing | Shoes: Oxford Patent Leather Dancing Shoes – American Apparel | Necklace: Vintage
Special thanks to Gabrielle from Joanie Clothing for this fabulous collaborative opportunity.